The Little Itch

Food has always been a key part of the human civilization. It is an all-encompassing element that has deep-seated impact on cultural, sociological, economic, and environmental aspects of any society.  

Food has always been one of the most valued things; so much so that certain civilizations haven even used food as a currency. The Aztec civilization for example, used cocoa beans as a currency. 

As consumers we have always fallen in love with good food; it is the only source of nutrition we know. And as something that is so close to our hearts and touches our lives so closely every day, we want to make sure that it is perfect. We want to make sure we know every little detail of how it is grown. Many of us also want to be more involved in the process and grow it ourselves.  

As the tale has it, that was the approach before agriculture was taken up as a commercial activity. Households had small landholdings and grew food enough for their own consumption. Later, agriculture was taken up as a commercial activity and the barter system was created. Thus, began the phenomenon of consuming foods that were not grown in your own farms.  

It has been an aeon since. The agricultural practices have advanced beyond what our ancestors could have imagined. Let alone getting food from your neighboring farm, you can now get food from continents away without any hassle.  

Despite all the advancement, all that access, a little itch remains, doesn’t it? How good is the food I am eating, how good is that glass of milk my child drinks do dearly? Oh, how I wish, I could grow it all myself. What kind of impact is this food creating on the environment, and what kind of environment will I leave behind for my future generations? Do you often find yourself mulling over these things? I for sure do.  

You have these thoughts every now and then, and then your daily life takes over, doesn’t it? But the little itch still remains. It almost feels like you’re just left pondering about these things and can’t do much.  

But you know what? You can change that. With Akshayakalpa, you do much more than pondering over it. Because we care as much as you do. We care about every drop of milk we produce. We care about the impact on environment we are creating. We care about the environment we will leave behind for the coming generations.  

Sustainability remains at the centre of all our activities. Be it giving good returns to farmers, be it working closely with them to ensure that our farm activities are sustainable, we do it all. And you are an essential part of it. We can do all of this because you choose to see value in what we are doing; You choose to realize that value. So next you have that itch, you know you’re doing something for it.