It's food O'clock and you look down to find your plate filled with cuisines that would take your palate out for a ride. The moment it hits your tongue you would be relishing and reveling in ecstasy! But your mind, would it ever stop to wonder what story it carries within, along with the flavors? Driven by our ceaseless love for food, we mind what we eat. Often a bit too much! Nonetheless, the subject of quality and how it ends up on our table are neglected a little too often.
The saga of food and farming dates back to 9th millennium when the humans developed the farming equation. With a new and perpetual source of livelihood, there was no need to migrate. People started to settle, cities were built, and art began to flourish. Somewhere along the way, besides the cultivation of food for humans, farming began to cultivate civilization in humans. The subsequent high praise and reverence showered for the noble work stationed the farmers in the highest of the social strata, substantially in Tamil Nadu. Be that as it may, the progress in the field was never at halt. The distinctive fivefold classification of the fertile land and the high praise sung about in the great classics, with no doubt stands as an intangible exemplar of the luxuriant farming practices in Tamil Nadu.
However, a small peep through my apartment window in Chennai makes me skeptic! The echoes of nature began to fade amidst the loud noises of industrialization in farming. Under the pretense of development, agriculture took a turn for worse. Irony strikes hard as the chemicals and pesticides incorporated, premised entirely upon the desire to aid the produce, ends up poisoning it. Worse yet, the economic non-viability in agriculture either shove farmers away from farming or resort to means like chemical fertilizers and pesticides ensuing poor-quality food for the consumer.
We, at Akshayakalpa, aim to identify the young farmers who gave up their farming operations due to economic non-viability and aid them with bank linkages, farmers outreach and technical services and access to markets. Akshayakalpa holds the farmer's hand in the journey to quality farming while ensuring economic sustenance. Further, as the first Certified Organic Milk Brand in India, we strive to achieve excellence in producing milk and milk products free of antibiotics and growth hormones. Get your hands on our products at the nearby retail store or place your order on the Akshayakalpa App. With our fine products and services, lead the finest life possible!