Sympathy or change?

India is one of the world’s largest food-consuming nations. 
 
There are nearly 15 million farmers fewer than there were in 1991. Over 7.7 million less since 2001, as the latest Census data show. 
 
On average, that’s about 2,035 farmers losing ‘Main Cultivator’ status every single day for the last 20 years. 
 
This raises an existential question: who will produce the food? 
Today, the average age of an Indian farmer belongs to the age group of 41-50 years, followed by 33.2 per cent in the age group of 51-60 years. 
 
While this generation is reaching the age of retirement, the next one does not want to farm. 
 
In a country where everyone sympathizes with farmers and their conditions, we choose to take the step towards change. 
 
We work with farmers and want to make farming aspirational. Today we have over 800 farmer entrepreneurs working with us. Meet Siddhu our ex employee who is in his late twenties. He gave up his job to become a farmer-entrepreneur in 2020. 
 
Within a span of 1 year he started to make 1.5 lahks per month through organic #dairyfarming. 
 
We choose #change over sympathy. Do you?