Can milk solve India’s protein problem?

India leads the world in milk production, contributing nearly a quarter of global output, according to the DAHD Annual Report 2024–25. From morning tea to bedtime cups, milk is part of everyday Indian life. It is familiar, comforting, and among the most accessible sources of nutrition. Yet, despite producing more milk than any other country, India still faces a major protein gap. 

The ICMR–NIN Dietary Guidelines 2024 show that around 62 percent of an average Indian’s calories come from carbohydrates, while only about 12 percent come from protein. This imbalance leaves most people short of their daily needs. Milk, though rich in nutrients, is often consumed in small quantities that don’t provide enough protein to bridge the gap. 

A glass of regular cow milk has about 3.3 grams of protein per 100 ml, or roughly 8 grams in 250 ml. For most adults, that covers only a small part of daily needs. So, while milk is one of the easiest and most palatable protein sources, one glass alone isn’t enough. 

But here’s what makes milk truly stand out. It’s not just about how much protein it gives, but the kind of protein it provides. Milk naturally contains casein and whey, two complete proteins that supply all nine essential amino acids. Casein digests slowly, providing steady nourishment and muscle recovery, while whey digests faster, supporting growth and repair. This makes milk one of nature’s most balanced and bioavailable sources of protein. 

Because of its natural nutrient composition, milk protein is better utilized by the body compared to most plant-based sources. The ICMR–NIN guidelines recommend including milk and milk products regularly in daily diets, especially for vegetarians, to improve overall protein quality and digestibility. 

Milk already fits seamlessly into our lives. It tastes good, it’s familiar, and it’s part of our routine. What we need now is milk that gives more protein per glass without changing what we love about it. 

Something familiar, yet powerful. 
Something pure, organic, and easy to make part of every day. 
Coming soon: Power. Without the Powder.